![]() Price skimming is a pricing strategy often related to innovative and high-demand products. Ways to compete against predatory pricing and gain e-commerce sales.What are the advantages and disadvantages of price skimming?.The subsequent skimming allows lower price points to attract the rest of the market. Customers who are most loyal or seek premium products are more likely to pay top price. Furthermore, it helps maintain a better ROI regarding research and product development. Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and allow a brand to target specific segments of a given market.īrands use price skimming to optimize revenue and margin across the lifecycle of a product, skimming off market segments. ![]()
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